Case Study
Client: W.B. Steward & Son
Industry: Residential HVAC Services
Location: Deptford, New Jersey
Website: W.B. Steward & Son
Website Redesign
SEO Optimization
Hosting & Maintenance
Social Media Marketing
PPC/LSA Advertising
W.B. Steward & Son
Background
Established in 1954, W.B. Steward & Son has been a trusted provider of heating and cooling services in Gloucester County, NJ. Despite their longstanding reputation, their digital presence was outdated, limiting their reach to potential customers seeking HVAC solutions online.
Our Approach
Spartan Digital implemented a comprehensive digital strategy to revitalize W.B. Steward & Son’s online presence:
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Website Redesign:
Developed a modern, mobile-responsive website that highlights their services, financing options, and customer testimonials, enhancing user experience and engagement.
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SEO Optimization:
Conducted keyword research and optimized website content to improve search engine rankings, focusing on local HVAC-related search terms.
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PPC & LSA Advertising:
Launched targeted Pay-Per-Click and Local Services Ads campaigns to capture high-intent traffic, resulting in increased lead generation.
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Social Media Marketing:
Managed and grew their social media presence, sharing informative content and promotions to engage the community and build brand awareness.
Results
Within six months of implementing the new digital strategy, W.B. Steward & Son experienced significant improvements.
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Website Traffic:
A 150% increase in organic traffic, leading to more service inquiries and customer engagement.
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Lead Generation:
A 60% increase in qualified leads through PPC and LSA campaigns, with a cost-per-lead reduction of 30%.
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Social Media Growth:
A 75% increase in social media followers and a 50% boost in engagement rates, fostering stronger community connections.
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Revenue Growth:
An overall 40% increase in revenue attributed to the enhanced online presence and targeted advertising efforts.