Case Study
Client: US Electrical Services
Industry: Electrical Contracting – Commercial, Industrial, Municipal, Residential
Location: South Jersey, servicing NJ, DE & Philadelphia, PA
Website: US Electrical Services
Website Redesign
Graphic Design
Hosting & Maintenance
Social Media Marketing
US Electrical Services: Powering Growth Through Digital Precision
Background
US Electrical Services is a full-service electrical contractor serving the New Jersey, Delaware, and Philadelphia region. With a reputation for reliability and technical excellence, they provide electrical installations, renovations, and maintenance for industrial, commercial, municipal, institutional, and residential clients.
While their field expertise is unmatched, their online presence and digital marketing efforts needed refinement to better reflect the scale and professionalism of their services. The company partnered with Spartan Digital to modernize its infrastructure and reach a broader, more qualified audience online.
Our Approach
Website Hosting & Management
We transitioned US Electrical Services to a secure, high-performance hosting environment managed by Spartan Digital. We provided:
- Regular content updates and backups
- Uptime monitoring and performance optimization
- SEO-aligned site structure to support organic growth across service categories and locations
Graphic Design & Capabilities Material
Our creative team developed clear, branded marketing assets, including capabilities statements and service line visual aids. These materials aligned with the company's commitment to safety, code compliance, and complex electrical systems, and were used in both print proposals and digital downloads.
Social Media Management
We crafted a content strategy designed to build brand awareness, educate clients, and showcase ongoing projects. Highlights included:
- Weekly content posts spotlighting commercial and municipal job sites
- Safety and compliance tips for facility managers
- Seasonal reminders (e.g., generator checks, electrical inspections)
- Strategic use of hashtags and geotags to increase reach in local markets
Results
- +130% growth in local SEO traffic from searches such as “electrical contractor in South Jersey” and “commercial electrician near Philadelphia”
- 25% increase in service inquiries directly attributed to optimized Google and social media presence
- Social media engagement up 85%, especially around project highlights and behind-the-scenes content
- Time on site increased by 47%, reflecting improved navigation and targeted content structure