Case Study
Client: The Rahn Companies
Industry: Commercial Site Services & Landscape Construction
Location: Blackwood, New Jersey
Website: The Rahn Companies
Website Redesign
SEO Optimization
Hosting & Maintenance
Social Media Management
PPC Advertising
The Rahn Companies: Elevating Digital Presence for a South Jersey Site Services Leader
Background
The Rahn Companies, based in Blackwood, NJ, has been a trusted provider of commercial site services and landscape construction for over 25 years. Their offerings include excavation, grading, stormwater management, hardscaping, and property maintenance for commercial, municipal, and residential clients across New Jersey.
Despite their extensive experience and strong reputation, The Rahn Companies recognized the need to modernize their digital presence to better showcase their services and attract new clients.
Our Approach
Website Design & Hosting
We developed a responsive, user-friendly website that highlights The Rahn Companies' comprehensive services. The site features:
- Detailed service pages with optimized content for search engines
- High-quality images showcasing completed projects
- Easy-to-use contact forms for lead generation
Our secure hosting ensures optimal website performance, uptime, and regular updates to maintain a high-quality user experience.
Social Media Management
To enhance brand awareness and engagement, we implemented a robust social media strategy:
- Regularly scheduled posts highlighting ongoing projects, team achievements, and industry insights
- Engaging content tailored to their target audience
- Monitoring and responding to comments and messages to foster community engagement
PPC Advertising
We launched targeted pay-per-click campaigns to drive qualified traffic to the website:
- Keyword research to identify high-converting search terms
- Compelling ad copy and visuals to attract clicks
- Continuous monitoring and optimization to maximize ROI
SEO Strategy
Our comprehensive SEO approach aimed to improve organic search visibility:
- On-page optimization, including meta tags, headings, and keyword-rich content
- Creation of informative blog posts addressing common industry questions
- Building high-quality backlinks to enhance domain authority
Results
- Website Traffic: Organic traffic increased by 150% within six months of the website launch.
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Lead Generation:
The number of inquiries through the website's contact forms doubled, leading to a significant uptick in project bookings.
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Social Media Engagement:
Followers across platforms grew by 80%, with a 60% increase in post interactions.
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PPC Performance:
Click-through rates improved by 35%, and cost-per-click decreased by 20%, resulting in a higher return on ad spend.