Case Study
Client: Ed’s Body Shop
Industry: Auto Body & Collision Repair
Website: Ed’s Body Shop
Website Redesign
SEO Optimization
PPC Advertising
From Fender Benders to a Fully Booked Shop
Ed’s Body Shop has been a trusted name in auto body repair in South Jersey for over 40 years, with a commitment to quality work, fast turnaround, and a reputation for treating customers like family. But despite their legacy and word-of-mouth referrals, they were missing a key piece of the puzzle: digital visibility.
Spartan Digital was brought in to modernize their online presence, attract new traffic, and fill their bays. Mission accomplished! We filled the shop to capacity and had to turn off paid ads.
Ed’s Body Shop
The Challenge
Ed’s had everything going for them offline, including great work, loyal customers, and a recognizable brand. But online, their presence was dated, slow, and invisible in search. Their site lacked modern functionality and wasn’t converting visitors into calls. PPC had been attempted in the past, but without proper structure, it failed to deliver ROI.
The goal: bring in consistent, qualified leads without compromising shop efficiency or quality.
Our Approach
We took a focused, performance-driven approach to web development, search engine optimization, and targeted Google Ads.
-
Website Development
We built a clean, modern website designed to load quickly, convert fast, and tell the Ed’s Body Shop story with clarity and professionalism:
- Service-focused pages for Collision Repair, Frame Straightening, Paint Matching, and Insurance Work
- Mobile-optimized click-to-call functionality and integrated quote request forms
- Before-and-after photo gallery to showcase craftsmanship and build trust
- Customer testimonials embedded throughout the site
-
SEO Strategy
We designed a local SEO strategy to dominate search rankings across their service area:
- Optimized for keywords like “auto body shop [City],” “collision repair NJ,” and “car accident repair near me”
- Enhanced Google Business Profile and local citation management
- On-page SEO across all services, plus metadata, internal linking, and image alt text
- Created geo-targeted landing pages for neighboring towns and zip codes
-
PPC Advertising
We launched a highly focused Google Ads campaign with real-time conversion tracking:
- Built separate campaigns for collision repair, insurance claims, and emergency towing
- Used custom landing pages with high-intent messaging and minimal distractions
- Call tracking and form monitoring tied directly to ad spend
- Campaigns paused once because capacity was maxed out. That's a welcomed problem!
Results
The numbers and the full bay speak for themselves:
- Organic traffic up 203% in the first 90 days
- Google Ads campaign hit 8.2x ROAS before being paused
- First-page rankings for “auto body shop near me,” “collision repair [town],” and more
- Website bounce rate dropped 45%, with higher engagement on mobile
- Shop reached full operational capacity, prompting a pause in paid ads to manage volume
Why It Worked
This wasn’t just a cosmetic website refresh. It was a comprehensive digital tune-up. By combining visibility, speed, and strategic ad targeting, we helped Ed’s turn web traffic into booked bays. And when success meant they couldn’t take on any more work, we adjusted strategy to focus on SEO and organic lead nurturing.