Case Study
Client: Doyle Adjustment Group
Industry: Public Insurance Adjusting / Property Damage Claims
Relationship Length: 5 Years (Ongoing AOR)
Website: doyleadjustmentgroup.com
Website Redesign
SEO Optimization
Google Ads
Graphic Design
Social Media
Doyle Adjustment Group
Five Years Strong: A True Agency Partnership in Growth Mode
Doyle Adjustment Group doesn’t just represent policyholders. They go to battle for them. As licensed public adjusters, they fight to maximize property insurance claims for homeowners and businesses after damage events like fires, floods, and storms.
But five years ago, their online presence didn’t match their authority. They came to Spartan Digital needing more than a website. They needed a partner. Today, we’re proud to still be their agency of record, driving their growth through a fully integrated digital strategy that continues to deliver results, year after year.
The Challenge
In the high-trust world of insurance claims, visibility, credibility, and clarity are everything. Doyle’s old website lacked structure, SEO traction, and modern design. They weren’t running digital ads, had no social media plan, and their visual branding needed cohesion across channels.
The mission: create a digital ecosystem that builds trust instantly, ranks high on Google, and consistently feeds leads—especially during disaster season.
Our Approach
We became an extension of Doyle’s team, building and continuously refining a full-service marketing engine.
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Website Development
We designed a sleek, responsive site tailored to conversion:
- Content focused on empathy, trust, and process clarity for stressed property owners
- Strategic service pages (Fire, Water, Storm, Roof, Commercial Claims) with strong CTAs
- Integrated testimonials, Google reviews, and FAQ sections to pre-sell expertise
- Built-in blog and media hub for timely updates during weather events and claim trends
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SEO Strategy
We launched a high-performance Google Ads campaign focused on claims-heavy services:
- First-page rankings for over 30+ high-intent keywords, including “public adjuster near me,” “insurance claim help,” and “storm damage PA”
- Evergreen content plus local landing pages to support regional targeting
- Technical SEO, schema markup, and continuous crawl audits to maintain ranking integrity
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SEM (Google Ads)
We continue to optimize the site for competitive public adjuster terms across PA and NJ:
- Built granular ad groups for fire, water, roof, and storm claims
- Customized landing pages for maximum Quality Score and lead conversion
- Ongoing A/B testing of headlines, CTAs, and bidding strategies to improve ROAS
- Cost-per-lead decreased by 46% over two years through campaign refinement
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Social Media Management
We keep Doyle present and professional on Facebook, Instagram, and LinkedIn:
- Branded graphics and educational posts around insurance tips, storm preparedness, and claim stories
- Strategic post timing during storms, hurricanes, and seasonal shifts
- Boosted posts and engagement campaigns during peak seasons
- Client storytelling and local community highlights to build rapport and recognition
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Graphic Design
From digital to print, we’ve created a cohesive visual identity:
- Door hangers, trade show banners, vehicle wraps, digital ads, brochures, and social templates
- Consistent use of brand colors, messaging, and trust-first language
- Rapid turnaround creative support for events and emergency response materials
Results
The data reflects not just momentum, but long-term success:
- Website traffic increased by over 440% since original launch
- Google Ads consistently delivers 7-9x ROAS, with peak performance during storm seasons
- Social media engagement up 172%, with boosted reach during weather events
- First-page SEO dominance for core service and location-based terms
- Lead volume continues to grow YOY, supporting both residential and commercial claim work
Why It Worked
This isn’t a set-it-and-forget-it partnership. It's a strategy that evolves. By acting as Doyle’s in-house digital team, we’ve built a foundation of brand trust, search visibility, and multi-channel reach that performs under pressure. Hey, it's just like they do for their clients.