Case Study
Client: Christopher’s Deli & Catering
Industry: Food Service / Catering & Deli
Location: Mt. Holly, NJ
Website: chriscater.com
Website Redesign
SEO Optimization
Digital Support
Christopher’s Deli & Catering
Serving Up a Digital Experience as Fresh as Their Food
Christopher’s Deli & Catering is a local favorite that's known for stacked sandwiches, full-service catering, and warm hospitality that’s made them a go-to in the community for over two decades. But while their food had personality and polish, their website lacked both.
They needed a digital storefront that made ordering simple, highlighted their catering expertise, and captured the same energy their customers experience in-store. Spartan Digital delivered a fresh new look. And just as their sandwiches, we served it up hot, fast, and optimized.
The Challenge
The previous website was outdated, not mobile-friendly, and hard to navigate. Menus were clunky PDFs, catering information was vague, and search engines weren’t showing them love. Most importantly, the site failed to communicate what made Christopher’s special: their quality, consistency, and strong neighborhood following.
The goal was clear: to bring the flavor online and make it easy for people to find, order, and book catering.
Our Approach
We built a modern website designed to work as hard as the kitchen—quick-loading, clean, and conversion-ready.
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Website Design & Development:
We created a custom WordPress site that brought Christopher’s brand to life online:
- Interactive menus that work beautifully across desktop and mobile
- Dedicated catering pages with forms for quick quote requests and booking
- Visual upgrades using food photography to convey quality and freshness
- Built-in review integration to showcase customer love
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SEO Optimization:
Our local SEO playbook made sure that when someone searched for catering or lunch spots nearby, Christopher’s would show up:
- Researched and implemented keywords like “lunch catering South Jersey,” “corporate catering [City],” and “best deli near me”
- Optimized metadata, page titles, and site speed for local discoverability
- Built location pages to support surrounding towns and office-heavy areas
- Integrated Google Business Profile best practices to drive maps-based traffic
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Ongoing Support:
We didn’t just launch the site and walk away. We have remained a committed partner:
- Monthly site checkups and performance monitoring
- Seasonal catering updates and menu changes
- Continuous SEO refinement and tracking
- Support with third-party integrations for online ordering, reviews, and delivery platforms
Results
Just months after relaunch, the site began delivering real-world results:
- Organic traffic increased by 161% within 90 days
- Catering form submissions up 2.5x, especially during peak seasons
- Menu page views increased by 210%, driven by mobile usability improvements
- Google Maps visibility improved by 87%, supporting foot traffic and local search
- Bounce rate dropped 38%, keeping visitors engaged longer and improving conversion potential
Why It Worked
We didn’t just redesign a website. What we did was help reintroduce Christopher’s Deli & Catering to the digital world. By aligning visual storytelling with technical SEO and seamless functionality, we turned their site into a marketing tool that works around the clock.