Case Study
Client: ANS Construction
Industry: Infrastructure / Concrete & Asphalt Services
Location: Logan Township, NJ
Website: ansconstructionllc.com
Website Redesign
SEO Optimization
PPC Advertising
ANS Construction
Paving a Digital Path to Growth
ANS Construction has been a trusted name in concrete, asphalt, and infrastructure work throughout the tri-state area for over 25 years. Known for large-scale public works and complex commercial paving jobs, their offline reputation was strong—but their online footprint didn’t reflect the scale, quality, or capabilities of their operation.
With a dated website, minimal search visibility, and underutilized paid ad potential, ANS turned to Spartan Digital to rebuild their digital presence from the ground up—with real return in mind.
The Challenge
Despite their decades of experience and impressive client roster, ANS Construction wasn’t showing up where it mattered: online. Their website lacked authority and technical structure. SEO rankings for core terms like “concrete contractor NJ” or “asphalt paving Philadelphia” were virtually nonexistent. And their previous PPC campaigns were wasting budget with poor targeting and generic landing pages.
They needed digital infrastructure as strong as their concrete work.
Our Approach
We engineered a performance-based digital strategy tailored to high-ticket service work.
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Website Design & Development:
We rebuilt the ANS website with an industrial-modern design that captured their professionalism and scale, with:
- Optimized landing pages for Concrete, Asphalt, Sealcoating, and ADA Compliance
- Industry-specific trust markers (DOT certifications, project photos, bid request forms)
- Streamlined mobile UX for contractors, municipalities, and property managers
- Conversion-focused design with strategically placed CTAs
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PPC:
We launched high-conversion paid campaigns with clear goals and performance tracking:
- Localized Google Ads with separate ad groups for concrete, asphalt, and ADA ramp installation
- Dedicated landing pages tied to each campaign for maximum Quality Score and lower CPC
- Lead tracking setup via call recordings, form completions, and quote requests
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SEO Optimization:
To improve organic presence and authority:
- Researched and targeted over 60 commercial intent keywords across NJ, PA, and DE
- Developed geo-optimized service pages by county and metro area
- Created backlink outreach and content strategy for infrastructure, public works, and ADA compliance topics
- Integrated schema markup and technical SEO enhancements for better crawlability
Results
In the first 6 months after launch, ANS saw major improvements across every digital channel:
- 348% increase in monthly leads from combined organic and paid channels
- Cost-per-lead dropped 41% in PPC after campaign restructuring
- Organic search traffic up 226%, with 1st-page rankings for “commercial paving contractor NJ,” “asphalt sealcoating services,” and more
- Website conversion rate improved by 67%, thanks to targeted design and CTAs
- ROI: 6.1x across tracked digital campaigns in Q2 and Q3 combined