Want More Referrals? Turn Customer Satisfaction Into a System

While a lead can be hit or miss, many of your best customers come from referrals. That’s because you don’t have to spend your marketing dollars and valuable time selling them on you and your company.

When a referral comes to you, they already TRUST you. They usually spend MORE. They often STAY with you longer. And they tend to bring more REFERRALS themselves.

It’s like doing business with a good friend.

While it may cost hundreds or thousands of dollars to acquire a new customer, a referred customer signs on with you for free. No cost. No weeks of convincing.

With all of these advantages, home services business owners agree that their best customers come from referrals. But, here’s the problem:

Most Business Owners’ Referral Attraction Plan is Simply “Hope and Luck”

This is why your customer base consists of only a handful of referrals. It’s also the reason your annual sales may resemble a roller coaster. Good month followed by a bad month. A fair month followed by another bad month.

Too many home services business owners falsely believe that simply doing great work for their customers is enough to bring more referrals. Yes, it’s important. After all, providing quality service and doing an exceptional job is the foundation of retaining your customer base and bringing more referrals.

But, that’s the absolute least you can do.

Also, simply asking your customers for a referral or closing your emails with a “We love referrals” message does little to bring in your next referred customer. Everybody engages in these empty tactics. And they rarely produce new referrals.

Start Turning Customer Satisfaction into a Proven System

The warriors at Spartan Digital know just how valuable referrals are to home services businesses in the New Jersey and Philadelphia areas. That’s why we don’t leave it to chance.

Instead, we use modern marketing automation to connect your business to more referral opportunities. For many of our home services business clients, we’ve crafted automated follow-up campaigns built to attract more referrals.

Just like dropping lots of lines in the water off the back of a boat, these automated systems attract referrals 24/7. Here’s an example of what our automated referral attraction system looks like:

Immediately after the job is complete:
Your system automatically sends a thank you email or text confirming the work is complete. It asks if everything meets the customer’s expectations.

A few days later:
Your system sends a review request with a direct link to your Google Business Profile.

A week later:
Follow up with a helpful message and referral invitation:
“Know a friend or neighbor who could use our help? We’d be grateful for an introduction.” 

A couple weeks later:
Automatically send a helpful seasonal reminder, maintenance tip, or special offer that keeps your company top-of-mind.

After building an automated referral attraction system like this, hope and luck go out the window. With every new customer, you gain multiple touch points that drive more referrals.

Incentivize Even More Ready-to-Sign Referrals

Doing incredible work for your customers.
Asking them for referrals.
Reminding them you can help their neighbors and friends.

All of these tactics are key to attracting more referrals. But, for some customers, it just takes more. Those people need a stronger reason to bring you a referral.

That’s when you bring out the big guns and create an incentive program. Here are some referral-attraction strategies that have worked for our clients.

• Referral Rewards — Offer a discount, gift card, or even a cash reward (if legal) for every referral your customers bring.
• Referral Contest — For one quarter, announce a contest of which customers can bring in the most referrals. Offer prizes for top referring customers.
• Repeated Reminders — Remind your customers of your referral rewards on their invoices, in emails, on social media, and on your website.

The goal is to stay relevant, provide value, and make it easy for happy customers to introduce someone to your business.

The best part: it all happens quietly, consistently, and automatically.

That’s how you turn customer satisfaction into a predictable source of reviews, referrals, and repeat business.

Ready to Start Attracting More Referrals?

First, the warriors at Spartan Digital will review your current marketing plan along with your referral attraction strategy. Next, we will build a customer follow-up and referral system designed to keep your business top-of-mind and turn more of your existing customers into your next source of growth.

Yes, referrals are king. But, ALL leads are valuable.

Request Your Free Lead Generation Battle Plan Now