What actually makes the phone ring?
In this episode, Jon sits down with David Kryszczak of Spartan Digital Solutions to break down what works—and what doesn’t—when it comes to marketing in the restoration industry.
David has worked with nearly 200 SERVPRO franchises and brings a unique perspective on how to balance digital marketing, local relationships, and operational capacity.
In this episode, they discuss:
- The three pillars of effective marketing
- Why being the “mayor of your hometown” matters
- How to measure ROI and track real results
- When to turn marketing off (and why it matters)
- The role of AI in marketing and customer communication
- Common mistakes that hold franchises back
If you're looking to grow your business—or simply make smarter marketing decisions—this episode is worth your time.
