7 Ways Your Outdated Website Is Costing You Customers

“Ugly” websites really only existed back in the early 2000s. Therefore, your website probably looks “fine.” At first glance, you may think your website is attractive to your prospects and customers while standing up to your competitors’ sites.

That’s why these leaks are invisible.

Every single day, these hidden leaks on your website are costing you leads, potential sales, and new customers. In some cases, they’re not even finding your site. In other cases, they leave your website within just seconds. Other times, they browse a few pages and end up bailing because your site has too many foundational problems.

Identifying The 7 Website Problems That Cost You Valuable Leads

Is your home services business receiving plenty of phone calls, form fills, and emails from ready-to-sign prospects direct from your website?

If you answered “Yes,” your team may have already addressed problem areas that too many home services business owners ignore.

However, if you answered “No,” and your website functions as a glorified online brochure, you need some help. Sure, you may need to address the functionality, website flow, headlines and copy, as well as the imagery and videos, but there are foundational problems that must first be addressed.

The good news is that finally fixing these website leaks can exponentially increase the leads you get.

Here are a few of the hidden problems that can turn your website into a liability:

Slow Load Times

Today’s “TikTok” generation has practically zero attention span. So, when they visit a site, they need it to instantly load. And on mobile devices, they expect the website to load even faster.

• A good website load time is under 1 second. That’s fast!
• An average load time is about 2.5 seconds. Still pretty good.
• And a poor load time is anything higher than 4 seconds. You’re losing 40% to 53% of visitors because nobody waits!

If your website takes too long to load, potential customers may leave before they ever see your services.

Lousy Mobile Experience

As the owner or manager of a home services business, your customers are unique. That’s because homeowners typically search for roofers, plumbers, HVAC companies, landscapers, or electricians on their phones.

And they’re NOT patient.

Therefore, if your website is not optimized for phones or tablets, your prospects are bailing. Top reasons why websites have a poor mobile experience:

• Difficult navigation
• Unclear layouts
• Content display issues
• Challenging forms
• Lack of accessibility
• Unclickable elements

Weak User Experience

Back to the short attention span. Your prospects need to immediately see the answers to their most pressing questions right on the home page. Their questions are:

• How can you solve my problem?
• Who do you help?
• Why should I trust you?
• How can I contact you?

It’s rare that a homeowner will hunt and peck for those answers. Instead, they just leave.

Missing Trust Signals

Your website should make it clear why someone should choose you over your competition. From the home page and subsequent pages, you should showcase reviews, certifications, warranties, years in business, service guarantees, professional affiliations, and other credibility enhancers.

Remember, your prospects come to your site with an air of skepticism. Give them a reason to let their guard down.

Security and Accessibility Issues

Older websites can create technical issues. From outdated software and security vulnerabilities to accessibility problems, your site could pose a problem for your visitors.

Any site not loading correctly or displaying any security red flags becomes a risk. In today’s world where hackers and malware are everywhere, nobody is sticking around on a risky site.

ADA Accessibility Compliance

Failing to meet ADA website standards can cost your business heavily through costly lawsuits, legal fees, and forced website fixes. And if your site isn’t ADA compliant, homeowners who do have disabilities may leave your site before taking action.

Neglecting AI Search

Today, homeowners aren’t simply using traditional search engines to find your services. They’re using AI-powered search. This new search tool relies on well-structured, accessible, and crawlable websites to understand what your business does, where it operates, the services it provides, and why prospects should trust you.

If the AI bots can’t crawl your site, your home services business won’t show up in an AI search.

Is Your Website Helping or Hurting Your Lead Generation?

Find out if your website has any (or all) of these potential website leaks.

Request Your Free Website & Lead Generation Audit Now

We’ll look beyond the design and evaluate the factors that can impact visibility, user experience, trust, and conversions.

Your website should be your business’ primary source of leads. Don’t let it be the main reason your lead generation is unpredictable.