Spartan Digital — PPC Account Manager (Paid Media)
- Title: PPC Account Manager (Paid Media)
- Department: Paid Media
- Reports To: Director of Strategy / President
- Status: Full-time (open to part-time/contract) — W-2 or 1099
- Location: Remote (U.S.) / Spartan Digital HQ (hybrid optional)
- Last Updated: October 2025
Role Purpose
Own the strategy, execution, and growth of multi-channel paid media programs (Google & Microsoft Ads, Meta, LinkedIn). You’ll manage day-to-day performance, pacing, and testing, and serve as the primary client contact for results, roadmaps, and recommendations.
Responsibilities
Campaign Management & Testing
- Plan, build, and optimize PPC across Google/Microsoft; extend to Meta & LinkedIn when appropriate.
- Run structured experiments (bids, budgets, audiences, creatives, landing pages) with clear hypotheses and success metrics.
- Maintain pacing and QA (ad approvals, tracking, anomalies) with daily checks.
Client Strategy & Communication
- Lead monthly strategy reviews and ongoing client communications; translate insights into action.
- Build quarterly roadmaps tied to client KPIs (CPL/CPA/ROAS/LTV).
- Partner with content/design to brief ad creative and landing pages; ensure timely delivery.
Analytics & Reporting
- Own measurement plans; verify conversion tracking (including offline import where applicable).
- Ship weekly scorecards and monthly business reviews (GA4 + Looker Studio).
- Monitor budgets rigorously; never exceed allocations without written approval.
Process & Collaboration
- Use Monday.com for tasks/status; log client interactions in HubSpot.
- Contribute test ideas and learnings in the weekly team meeting (Mon 9am).
- Participate in monthly budget audits and submit variance reports to leadership.
Requirements
- 2–4+ years managing PPC (agency experience preferred).
- Hands-on with Google Ads, Microsoft Ads, and Meta; confident in GA4, Looker Studio, and spreadsheets (pivot tables, lookups).
- Proven record hitting CPL/CPA/ROAS targets across multiple accounts.
- Strong client presence: crisp writing, clear verbal updates, proactive risk flagging.
- Nice-to-have: HubSpot, Monday.com, WordPress; basic creative feedback; Google Ads and GA certifications.
Competencies
- Ownership & Accountability — You run the business like it’s yours.
- Analytical Rigor — Comfortable with diagnostics, cohorts, and testing math.
- Communication — Fast, clear, and audience-aware.
- Prioritization — Focus on the levers that move KPIs now.
- Adaptability — Keeps pace with platform changes and client needs.
- Integrity — Ethical, transparent, and protective of client trust.
90-Day Success Outcomes
- 30 days: Inherit 3–5 accounts; align on goals; stabilize pacing & tracking.
- 60 days: Launch prioritized test plan and deliver ≥1 efficiency or volume win per account.
- 90 days: Demonstrate trendline improvements (e.g., −15% CPL or +20% conversions at stable CPL) and present actionable QBRs.
Weekly Cadence
- Mon: Strategy & prioritization; set tests/pacing targets.
- Tue: Optimizations; creative briefs to design/content.
- Wed: Midweek budget & anomaly checks; tracking QA.
- Thu: Experiment reads & scale decisions.
- Fri: Reporting & next-week setup.
Compensation & Benefits
- Base: $65,000–$95,000 DOE + performance bonus.
- Employment Type: W-2 or 1099.
- Remote-first with flexible hours; health benefits (W-2); PTO; 401(k).
- Ongoing education budget (certs, courses, conferences).
Service Expectations
- Email responses within 1 business hour during work hours; within 24 hours otherwise.
- All client calls and critical communications documented in Monday.com and HubSpot.
- Immediate escalation of risks (performance, tracking, budget).
Equal Opportunity
Spartan Digital is an Equal Opportunity Employer and values diversity on our team.
At-Will Employment
Employment with Spartan Digital is at-will. This job description may evolve with business needs.
Job Types
Full-time, Contract
Base Pay
$65,000.00 - $95,000.00 per year
Benefits
- Dental insurance
- Employee assistance program
- Flexible schedule
- Health insurance
- Paid time off
- Parental leave
- Professional development assistance
- Referral program
- Tuition reimbursement
- Vision insurance
Work Location: Hybrid remote in Wenonah, NJ 08090
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