How To Run A Profitable Google Adwords PPC Campaign
Launching a Google Ads (Adwords) Campaign is not an easy process. There are steps you need to take and manage properly to run a successful campaign with a high ROI. If you are intimidated by this process like many other marketers out there, you are in the right place.
Here is everything you need to know about how to run a profitable Google Ads PPC Campaign in no time.
1. Understand Customer Demand
It would be futile to create a Google Ads PPC campaign if no people search for your service or product in Google. So, the first question you need to ask yourself is if people are searching for your brand or anything else you have to offer. There are many tools out there that will verify this information for you.
For example, you can insert keywords and phrases in such tools and understand the demand for them. Such tools let you know how often individuals search for the phrase or keyword, how much it will cost to advertise each keyword, and the phrases’ competitiveness. Once you analyze this, you will know if a Google Ads PPC campaign is appropriate for you.
2. Affordability Factor
Can you afford to advertise on the top keywords and phrases? It will help you gauge if it will be a profitable strategy for your campaign. If a campaign is not affordable and does not have much return, it will be destined to fail in the long run.
To understand affordability, you need to calculate your maximum cost per click. You can compare the maximum cost per click with the estimated keyword cost per click to check if you can afford the PPC campaign. It is better to analyze this before you start investing.
3. Analyze The Competition
The digital marketing world is intensely competitive, which is why you need to do a proper analysis. Look at the kind of campaigns your competitors have done before and what worked for them. It will help you understand what works best in your industry.
Even to analyze the competition, there are many online tools out there that will help you speed this process. You can use the data from that to create a successful Google Ads PPC campaign strategy.
4. Offer Something Irresistible
Once you have everything in order, you need to focus on offering something irresistible to your potential customers. For example, they should see your ad and feel compelled to click on it. The four components of this offering should include:
- Offering something more valuable than the price
- It shouldn’t be too good to be true, i.e., it should be believable
- It should reverse or reduce the risk
- Have a call to action
Incorporating these four components will ensure your target audience clicks on your ads.
These are the top four guidelines you can implement to run a profitable Google Ads PPC campaign. Of course, your strategy will evolve with the market, but these are the foundations of any profitable PPC campaign. To create the perfect campaign, feel free to contact us now.