Competing in an online business world is no joke. To rank high on Google search results is tricky. Even with SEO and compelling content, it still takes months to get to the top position.
However, Google AdWords is the opposite. You can get it running within an hour. And if you use it the right way, you can generate sales by the end of the day. Here is our basic guide to Google AdWords that will help you understand the service.
What Is Google AdWords?
AdWords is an advertising service through which you can display your business ads on the Google search results page. It works on the pay-per-click (PPC) method. This means that each time a consumer clicks on your link, you will be charged.
Benefits Of Google AdWords
Here are some benefits that will help you understand the service better.
1. You Pay For Results Only
The best thing about Google AdWords is that it is performance-based. So, you will be paying for results only. So no click means no sales hence you don’t have to pay.
2. Targets Only The Precise Audience
With Google AdWords, you can precisely target the potential customers only. As a business owner, you can filter your audience based on location, keywords, age, etc. Besides that, you can even choose the time of day during which your ad will be displayed.
3. Allows You Track Performance
What sets Google AdWords apart from other services is that it lets you track your ad performance. This means you can keep track of the number of people who clicked your ad. It also provides you stats of the individuals who took action after opening the link.
How Does Google AdWords Work?
The service is described as an auction house where advertisers bid for the audience and rank they want to reach. You can set the amount you are willing to pay for the keyword. Whoever bids the highest, the chances of their ad display will be higher.
Since Google cares about the users, another factor also plays a role in displaying the ad. This is called cost per click (CPC). This can be lower than your bid, especially if your ad has a great score.
So your ad will be shown based on the bid, CPC, and content score. That is why your content must be relevant too.
How To Advertise Through Google AdWords?
Using the following seven steps, you can run an ad campaign using Google AdWords.
- Go to the AdWords website and sign up.
- After adding the relevant details, you will have to set your budget. This will ensure that you don’t exceed your expenses.
- Filter your target audience through geographical location and target radius.
- Choose the display network. If you select search network, your ad will be displayed on SERPs. And if you choose display network, your ad will be shown at any site that runs ads.
- Select your keywords.
- Set your bidding value.
- Create your ad and choose a payment option.
That was your complete basic guide to Google AdWords. We hope the information has helped you understand the purpose of the platform. If you want to boost your sales and revenue, then Google AdWords is the perfect tool.