Take a look at a video I shared to Facebook:
My favorite day of the week and….. some client’s numbers are down. Why you may ask? I’m horrible at my job, obviously. Fortunately, my job’s a lot like the stock market, and the numbers will go up, but what stays consistent is the result, which is more people, “picking up the damn phone and calling you/your business.”
Google strikes again with another giant policy change that transitions the Google Advertising community to a more YouTube-style system including strikes, penalties, and permanent suspension for false advertising, fake reviews, and so much more. There are services for fake reviews for Yelp, Google, FB, etc. STAY away from them. Your business should be doing enough positive influence towards your customers where that isn’t an issue, and those systems are in place and are REGULATED by the SEC for a reason.
More info on Google’s new system: https://support.google.com/google-ads/answer/10957124