Are you looking to make the most of your Google Ads PPC campaign? If you are, then you are in the right place. Here are the top six features you should be using in Google Ads in 2021.
1. Quality Scores
The quality score will determine your bid and positioning. The quality score is based on three things:
- Landing page experience: How close the landing pages match with your keywords
- Ad relevance: How close your ads match with the keywords
- Expected click-through rate: How likely is your target audience to click on your ads
Scoring well on these three aspects will help you gain a competitive edge and create a great Google Ads campaign.
2. Search Impression Share
Creating a campaign is not about running it and thinking you will shop for all searches of your keywords. Sometimes, you can rank low and not show up high on search engines. Search impression share will help you gauge how often you appear for the keywords you use and determine the problem area you need to work on to show up for your keyword searches.
3. Google Ads Scripts
The feature is used for bulk changes, reporting, and account alerts, but it can also help with automating PPC tasks. You can track changes while creating custom scripts. The feature will help you see your quality score to allow you to make changes to improve in the future.
4. Search Terms Report
The Search Terms Report should be tracked daily, but you can always follow it weekly if that is too much. It will help you see what people have typed to make your search appear on Google. The most exciting part is that you can use the data from this to add new keywords or exclude previous ones that are not working for your campaign anymore.
5. Auction Insights
Auction Insights will let you see who is bidding on your keywords and if they are doing worse or better than you. The feature is in the keywords and will give you all the relevant details you need to know to create a better PPC campaign. You need to pay close attention to these metrics to see how you are doing against your competitors and revise your strategy accordingly.
6. Keyword Diagnosis
The Keyword Diagnosis feature will help you understand if your keywords are pulling from the correct search terms or are they competing with others. You can do a health check on the phrases and keywords you use to understand if they are showing up and if they are not, then why is that the case. You can use the feature to reduce competition between keywords and ensure the search ads are compatible with the terms.
If you are not using these six Google Adwords features in 2021, then you are not making the most of your campaign. These will help you stay ahead of the competition and become successful in the long run. If you need a Google Adwords consultant during this journey, please don’t hesitate to contact us.