Are you wondering if Google Adwords is right for your business? If you are, then you are in the right place. Here are ten facts about Google Adwords that will help you make an informed decision.
1. The Money A Business Makes
Businesses make an average of $2 for every $1 they invest in Google Ads. That is why if you execute your strategy appropriately, it can give you a high return on investment (ROI) in the long run.
2. Ads In Top Positions
All the advertisements that rank the highest on Google receive ten times more clicks than the ads on lower positions. You can use the power of Google Adwords to rank high on the search engine and generate more traffic to your site in no time.
3. The Most Expensive Keywords On Google Adwords
Keywords related to insurance and finance are the most expensive on Google Adwords. Some of these keywords demand a cost-per-click that is more than $50. That is the reason the insurance and finance industry spends more than four billion dollars on Google Adwords.
4. The Top Three Ads
The top three ads on Google generate 40% of the clicks on the page. If you want to make the most of your Google Adwords ads campaign, you should strive to rank in the top three ads.
5. Six Billion Impressions In One Day
The Google Display Network serves more than six billion impressions each day. That amounts to more than 180 billion impressions each month.
6. Campaign Reach
Google Adwords campaigns can reach more than eighty percent of internet users worldwide. If you want a global reach, there is no better tool to utilize in 2021 than Google Adwords.
7. Number Of Businesses Competing
More than one million businesses advertise on the Google Search Network. The competition is intense, which is why you should stay ahead by using Google Adwords for successful campaigns.
8. The Power Of Mobile Phone Listings
70% of all mobile searchers call a brand directly from Google Search. That is why you should optimize your ad campaign for mobile users too. Once you do, you will notice an increase in your customer base in no time.
9. Marketers Increase PPC Budgets
In 2014, more than 70% of marketers increased their Google Adwords PPC campaign budget. That is because it is a tool that works and helps many brands rank high with consistent strategies.
10. The Success Rate Of PPC Ad Campaigns
The success rate of Google Adwords PPC ad campaigns is 54%. That is why if you want a strategy that provides you a high ROI, you need to incorporate Google Adwords in your strategy. Once you do, you will generate more leads in no time.
Final Words
These are the top ten statistics and facts you need to know about Google Adwords. All these facts show the importance of using this tool and how it can shape your ad campaigns. Once you start using this tool, be consistent and see fantastic results.
by David Kryszczak